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 The historic and famed TD Commerce Bank “Triple Crown of  Cycling” has been consolidated into just one title event for 2009. The single sponsored event- the Philadelphia International Cycling Championship is scheduled to take place on June 7th of this year.

Admist the deep recession and troubled economy as well as TD Bank’s assessment of its sponsorship dollars, the bank has decided to step down from title sponsorship of the Reading and Lehigh Valley Classics, the first two legs of the Pennsylvania Triple Crown of Cycling.

The event is now in its 25th year of existence, starting out as the old Core States race back in 1984. Each year its stature and popularity has proved to continually grow with both the fans and competitors alike. But with the on-going financial difficulties, 2009 will be more of a test to the future of the long standing event.

There will be a  main featured race for the contingent of pro riders and a few of races for the amateur riders. Philadelphia city and Pro Cycling Tour officials expect a slight decline this year, with between 50,000 and 75,000 spectators posibly attending, based on figures from previous years.

“Given the succesful history of the event and the past amount of spectators, the 2009 expected numbers are a bit down due to the economic climate.” Said a Pro Tour official.

Race Statistics:

Biggest One-Day cycling event in U.S.
Over 350,000 spectators – 2008
Local live television coverage
2007 ratings – 3.4 audience share

Video impressions – 12.5-million
Website hits 30 days prior to event – 3.6-million

Event Demographics:

53% male
47% female
57% ages 25–49
64% college graduate or higher

49% professional
31% non-professional
20% students
59% earning $50,000+
30% earning $100,000+

The estimated total economic impact for the city of Philadelphia  is approximately between $3 and $5 million dollars. Being the 5th largest media market in the country that type of boost to the local and regional businesses will do the tax coffers good.

The impact of revenue ranges from the mom & pop stores to chain hotels, restaurants and a variety of retail services.

Sporting events, both local and national are visible reminders that hard work eventually pays off and that winning is never easy- but is always rewarding.

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