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Category Archives: Demographics


Head injuries and concussions are the hot topic right now in the NFL and around the sporting world. Rightfully so as well. The incidences and the injuries are significantly increasing. There is no one best solution to this real problem, but limiting the hitting and tackling to a specific ‘zone’ within the body are NOT an answer in our opinion.

The game of football is violent by its very nature, it is part of the sport. It is what separates these incredible athletes from the weekend warriors and armchair qb’s. Permanant head injuries and paralysis are some of the most very unfortunate parts of the game.

Redefining the game is truly not the best solution to curbing head injuries, but rather redefining the protective gear is. With mounting pressure from the media, some fans, sponsors, some players and health care professionals, Commissioner Roger Goodell is bound to make changes. Let’s hope they are not in haste.

Head trauma and head injuries are some of the most under diagnosed and mis-understood afflictions in sports. As more and more data and information comes to light regarding athletes and concussions, the closer sports and medical professionals come to finding a workable solution and possibly better prevention methods.

Last month, former football player Chris Nowinski testified before the House Judiciary Committee, whose chairman, Rep. John Conyers Jr. (D-Mich.), called for a hearing aimed at placing focus on the issue. NFL Commissioner Roger Goodell said in his testimony, “We know that concussions are a serious matter and that they require special attention and treatment.” According to the NFL, about 175 concussions occur league wide each season.

More recently the NFL has suspended its in-house study of the long-term effects of concussions in retired players. In the face of heated criticism from outside medical experts, the players union and members of Congress (although Congress involvement is the last thing any sporting entity needs) because of suspect data and conflict of interest.

Gee, you think? The fact is, that the NFL has known for quite some time that concussive injuries are more dangerous with severe long-term aftereffects. So why is it only now, after numerous high-profile concussion injuries in 2009, to both NFL and NCAA stars has the NFL truly addressed this very serious issue. Like almost anything in life…it comes down to dollars.

“Protect the shield” as infamously echoed by the commissioner. Protect it indeed, at almost any cost, until it becomes so glaring and such a problem that action is needed to address the problem. The days of sweeping serious issues under the carpet are gone. In this world of media now, virtually no one or nothing can hide from the stream of real-time information.

Players are now supposedly encouraged to come forth and report and/or disclose any signs or symptoms that may be associated with a concussion. That may be true, but actually getting some of the tougher, hard-nosed players to admit a weakness may prove to be a stumbling block in itself.

Medically, the treatment of concussions are passive and depend mainly on allowing the brain to heal itself utilizing rest and a strict avoidance of activities that may induce a re-injury. It is completely unsafe and irresponsible to return to play while symptomatic in any way following a concussion. Return to play should follow a stringent medically advised step by step process. The prescribed progression will typically vary depending on the duration of post-concussion symptoms.

The Data

National Football League player concussions occur at an impact velocity of 9.3 +/- 1.9 m/s (20.8 +/- 4.2 mph) oblique on the facemask, side, and back of the helmet. There is a dire need for new testing procedures to evaluate helmet performance for violent impacts causing concussion.

Pendulum impacts were used to simulate 7.4 and 9.3 m/s impacts causing concussion in NFL players. An instrumented Hybrid III head was helmeted and supported on the neck, which was fixed to a sliding table for frontal and lateral impacts. Second, a linear pneumatic impactor was used to evaluate helmets at 9.3 m/s and an elite impact condition at 11.2 m/s.

The severity of the head responses was measured by a severity index, translational and rotational acceleration, and other biomechanical responses. High-speed videos of the helmet kinematics were also recorded. The tests were evaluated for their similarity to conditions causing NFL concussions.

It has been noted that football players from age 30 and up to 50 were 19 times more likely to be diagnosed with a memory disorder or dementia than the national average. Players over 50 were diagnosed with dementia-related illness at a rate of 5 times the national average.

A new linear impactor was developed for use by the National Operating Committee on Standards for Athletic Equipment (NOCSAE). The concluding results from the pendulum test closely simulated the conditions causing concussion in NFL players. Newer helmet designs and padding reduced the risk of concussion in 7.4 and 9.3 m/s impacts oblique on the facemask and lateral on the helmet shell.

The linear impactor provided a broader speed range for helmet testing and more interactions with safety equipment. NOCSAE has prepared a draft supplemental standard for the 7.4 and 9.3 m/s impacts using a newly designed pneumatic impactor. No helmet designs currently address the elite impact condition at 11.2 m/s, as padding bottoms out and head responses dramatically increase. The new proposed NOCSAE standard to improve football helmet shell and padding design is the first to address helmet performance in reducing concussion risks in football.

The fact is, that football has to invest in better designed and more protective helmets. Cost should NOT be an issue. With teams and the league itself worth billions of dollars, the cost of protective equipment should NEVER be a question or consideration.

Similar carbon fiber/kevlar and energy apsorbing technology and knowledge that is utilized for F1, MotoGP and other motorsport helmets with some version of a Hans type device needs to be incorporated into football helmet design and manufacturing in order to minimize the high rate of brain injuries suffered by football players worldwide.

data sourced from the NFL, Ovid, PubMed and NCAA.


Brian Surtees on his TZ250


 2010 Winter Olympic Games | United States Medal Count

  • Gold:             9
  • Silver:          15
  • Bronze:       13 
  • Total:         37

 2006 Winter Olympic Games | United States Medal Count

  • Gold:            9
  • Silver:          9
  • Bronze:        7 
  • Total:         25

 2002 Winter Olympic Games | United States Medal Count

  • Gold:           10
  • Silver:         13
  • Bronze:       11
  • Total:         34

 

2010 was a record haul for overall medals in United States Olympic games history. Out of 24 countries competing, for a total of 258 medals won, the U.S. claimed approximately 14.4% of all Olympic medals handed out in 2010. The U.S., representing 4.125% of the competition, won 14.4% of the medals.

The percentage increase from 2006 was approximately        32.44%

The percentage increase from 2002 was approximately        8.11%

 das vidania – 2014…


The Rutgers Scarlet Knights Football team is the oldest college football team in the nation, having the played the first official intercollegiate football game against Princeton in 1869. NCAA Division I Rutgers was an independent team for 122 years until 1991, then joining the Big East.

In 2005 Rutgers achieved a winning season for the first time in 13 long years. The last three years have also been winning seasons for the Scarlet Knights under New Jersey native head coach Greg Schiano, including their first ever post-season win- beating Kansas State in the Texas Bowl.

The original Rutgers Stadium was completed in 1938 and the team played there until 1992. 1994 saw the new stadium built upon the old grounds, and currently houses the football team as well as NCAA soccer and Lacrosse games. In 2008 the stadium underwent an expansion- upping seating capacity to 52,454. The last four years have seen a significant rise in attendance, mainly due to the recent success of the team.

Here is the breakdown so far of the six game home attendance statistics for 2009 and 2008 respectively.

2009

Date                    Opponent            Site                                Result      Attendance

September 7   Cincinnati            Rutgers Stadium  •  L 47-15      53,737

September 12  Howard                Rutgers Stadium  •  W 45-7      43,722

September 19  Florida Intrnl    Rutgers Stadium  •  W 23-15    45,273

October 10    Texas Southern   Rutgers Stadium  •  W 42-0       50,169

October 16    Pittsburgh              Rutgers Stadium  •   L 24-17     50,296

November 12   So Florida          Rutgers Stadium  •   W 31-0       48,057

Total Attendance for six home games 2009:                                  291,254

 

2008

Date                     Opponent              Site                                Result       Attendance

September 1     Fresno State         Rutgers Stadium  •  L 7–24      42,508

September 11    No Carolina         Rutgers Stadium  •  L 12–44    42,502

September 27    Morgan State     Rutgers Stadium  •  W 38–0     42,411

October 18    Connecticut              Rutgers Stadium  •  W 12–10   42,491

November 8    Syracuse                 Rutgers Stadium  •  W 35–17   42,172
 
November 22    Army                     Rutgers Stadium  •  W 30–3     42,212

Total Attendance for six home games 2008:                                    254,296

The delta from 2008 to 2009 is +36,958. Or, an increase of 12.69%

Average attendance during 2008 was:     42,383.6

Average attendance for 2009 to date is:  48,542.3

All data provided by parties other than Real Analytics is deemed reliable and true. Whenever possible RA verifies provided data with neutral third parties. https://realanalytics.wordpress.com/contingent-and-limiting-conditions/


In the whirl of wheels streaming by- spectators, cheers and late summer blue skies…The Race is on

Historic downtown Basking Ridge, NJ was once again the setting for the 18th annual Olde Mill Inn – Tour of Basking Ridge. The Labor Day race is always an eventful contest near the end of the road cycling season. The  event features 8 separate races accommodating all abilities- from pros to amateurs. Presenting Sponsor, Liberty Cycle puts on a great community event each year.

The 1.12 mile sweeping course features six turns around the bucolic borough. The Start/Finish line located on South Finley Ave and Lewis St., which is the front stretch of the short circuit- that rises and falls into turn 1-  a fast left onto on Henry St that leads to Turn 2- a quick left onto Rankin.

Turn 3 is a sweeping right/left combo onto Dyckman then a slight rise towards the left hander onto Colonial. The final corner, turn 6 is another left onto S Finley to the Finish line.

The final sprint race of the day was the  category 5 event. The competition was a short 5 laps that saw 36 riders line up for the start. Atop my Hutchinson-shod, Pro-Lite carbon frame, I lined up at the start line on the left, about midpack so I would have an inside line into T-1. Local guy Doug Ernst, Joseph Meyer-Fuchs of Oakland and Nick David from Hoboken were among the top favorites and all quickly went to the front at the drop of the starters flag.

Not being a true “racer” (this was the my first race of the season, and really had no training in my legs to speak of- read: I am slow) I planned my strategy around the design of the tight course. I knew that attacking the corners was the only chance I had of a top 20 finish.

As the pack tore off into T-1 I was mired somewhere in between the chaos of lap 1. Immediately I powered through 1, and 2 the left handers, closing up on the guys in front of me. As we headed onto the back part of the course I would lose a bit of ground. But dive bombing the turns would bring me onto the wheels just ahead of me.

I have found that some riders are a bit hesitant and stiff when cornering. I have found that I can exploit that weakness by not slowing and going as fast as I can through the turns- whenever possible. Eight seasons of motorcycle roadracing has its advantages.

The gap to the front grew as I watched the leaders quickly pull away. I settled into a sort of frantic rhythm dicing it out with 4 other riders- who kept the pace at about a 23 – 24 mph average. (good thing this race was only 5 laps!)

Doug, Nick and Joe were picking off riders at the front and waiting for their opportunity to take command. Yours truly was hanging on for dear life in 26th spot with 2 laps to go. The four guys in front of me would gap me on the straights and I would suck right back up in turn 1- a fast sweeping left, which I took at full speed, about 28+ mph.

More riders fell off the lead as Nick and Joe were moving up to the top spots. Lap 4- out of T-2 our pack of 5 pass two guys who seemed like they were standing still. So far I’m thinking- “This is cool, I haven’t been lapped and I actually passed a couple of riders” But I’m sucking wind hard, and my legs are burning with lactic acid.  This was it, the crux of race, gotta hold on one more lap….

Past the start/finish we begin the “bell lap” the final circuit…

The imperfect and often awkward synergy of Man and Machine…merge for a fleeting chance of perceived glory…fore now the battle is between heart and mind

I can hear the crowd but its muffled. My vision is tunneled as I flick the bars and lean the bike in for the hard left. The gap of nearly 50 feet quickly disappears as I close up. I’m sitting last in our group of 5, trying to draft and save any energy I may have left. I’m watching to see if anyone is going to try and jump- as we bend into the right/left combo T-3 & 4- so far nothing.

I wait for turn 5. I swing slight right of the pack and square off the corner. Arc it wide and keep pedaling through the corner, as this gives me the momentum I was looking for. I swoop up on the four riders in front of me and jump out of the saddle to add some power to the pedals- I move right and pass all four.

Meanwhile Joe and Nick had control of the last lap, sprinting towards the finish, as Nick popped up and made his move for the lead and the win. Across the line it was Joe who took the victory followed by Nick and Doug garnering the last podium spot in third.

As I set up for T-6 I glance back to see what- if any gap I might have. I tuck my chin into my left shoulder and see a substantial space between us. As I crest the rise on S Finley I spot another rider just ahead of me. I’m in the drops and keep my head down- but eyes up. I can see he is as tired as me-

Shoulders rocking, cadence faultering…”I have to get this guy, I have to.” I put every last ounce of breath and energy into the my weakening legs and watch the distance between us shrink. The finish line is in sight as I’m closing in on his rear wheel…once again, I swing right and pass the lonely rider- with a familiar grimace on his face.

I fly pass the finish, totally spent. Sitting up I try to catch an elusive breath and give a thumbs up to the guys around me- I make a feeble attempt to say “good race” but not much comes out as I am somewhat oxygen deprived. The guys at the front are not even breathing hard, while me and some of my similar competitors are shagged. smiley

 

My post race thoughts were a combination of satisfaction and disappointment- after finishing 19th of 36 riders. Sure that was a good result for my first race of 2009, but as a ‘competitior’ I wanted better. But what my mind wanted and what my body gave were just not equal- Yet still the moment was good, the day fulfilled.

And in the end, on dreams we will depend…

 

Machine Specs

Frame/Fork: Pro-Lite Carbon  | 53cm

Drivetrain: Ultegra 10 | 53/39 | 12/27

Wheels: Neuvation | M28 Aero 3

Tyres: Huchinson Equinox (slick rear) | Quartz (intermediate front)


Although a usual departure from our regular postings- please enjoy a time tested delicious favorite. Buona salute…

Ingredients:

4-6 Roma tomatoes

2 garlic cloves

Extra virgin olive oil

fresh basil leaves

Crusty bread (a loaf of brick over or french do well)

Sea Salt

Slice the tomatoes in half and squeeze out a bit of the seeds and juice. y Chop and dice coarsely. Chop 2  cloves of garlic then chop or tear basil leaves into small pieces.

Mix tomatoes, garlic and basil together with enough olive oil to moisten, add a half teaspoon of salt and set aside for 20 minutes to allow flavors to blend.

 Slice crusty bread into thick slices then toast lightly, rubbing each slice with a garlic clove.  Drizzle with olive oil and sprinkle with salt. Just before serving spoon tomato mixture onto bread. Bellissimo!

 

6 Roma tomatoes
3 garlic cloves
extra virgin olive oil (use the best you can find)
fresh basil leaves
crusty bread without too many holes
salt
 
Slice tomatoes in half.  Over sink, squirt out seeds and juice then coarsely chop/dice. Peel and chop 2 garlic cloves. Chop or tear basil leaves into small pieces. Mix tomatoes, garlic and basil together with enough olive oil to moisten, add a half teaspoon of salt and set aside for 20 minutes to allow flavors to blend.  Slice bread into thick slices, toast (or even better grill over gas grill or charcoal!) then rub each warm slice with a peeled garlic clove.  Drizzle with olive oil and sprinkle with salt. Just before serving spoon tomato mixture onto bread.  Enjoy with Sangiovese wine!

One of the most prestigious, long-standing bicycle races and sports events in general- is “Le Tour de France”. The Tour is the third largest sporting event around the globe, following the Olympic Games and the FIFA World Cup.

The 95 year old race event creates  massive interest from the international media, as it is broadcast on TV in 180 countries. The race brings in representatives from 75 radio stations in 25 countries and over 450 newspapers, photographers and media from 26 countries in total.

The Tour involves shuttling, accommodating and feeding over 4,500 people each and every day for the full 23 days (21 days of racing plus two rest days) A total of 2,400 vehicles will be following the race, including race director with support, team vehicles, medical and general support.  Then there is the matter of the huge, dedicated, fanatical crowds that line the routes for three solid weeks.

The entire budget for the Le Tour is estimated at nearly 100 million euros, or $140 million U.S. dollars-  of which, approximately 50% derived from the broadcast television rights, 40% from title and presenting sponsors and the remainder from participant fees paid by each town where the stages start and finish.

The 2009 edition of the Tour will see the competing cyclists span about 2,200 miles, visit 34 towns, pass through 560 municipalities and make stops in a total of six countries- Monaco, France, Andorra, Spain, Switzerland and Italy.

Each and every town in every country will feel the effects of the Tour from spectators, media and team personnel in the way of traffic jams, long lines, and crowded streets- but most importantly; money spent.

The event organizer- the ASO, or Amaury Sport Organisation owns the newspapers and magazine publications l’Equipe, France Football, l’Equipe Magazine, Vélo Magazine, Le Parisien and Aujourd’hui in France.

Created in September 1992, the ASO  is a specialized organization of sporting events, and in addition to the Tour de France, they put on the famous Dakar Rally and the Paris Marathon.

Aiding the ASO in France will be the French police and emergency services, who will direct and assist all the French municipalities in dealing with needed highway repairs, road signs, safety barriers and the planting of yellow flowers in all of the prevailing open spaces.

The cost of these operations is approximately three and a half million euros- with technical costs accounting for over two million euros and the rest spent on miscellaneous items including, communications and local ancillary supporting events.

On the financial side, along with the promotion of tourism in each city and town there will be a substantial increase in the traffic and flow of people in and out of restaurants, hotels and merchant shops. The subsequent impact of the large increase in traffic will spur positive economic upshots for all commercial merchants involved.

A major retailer, the Champion supermarket chain, which is the presenting sponsor of the “Polka Dot Jersey” or “King of the Mountains” for the best climber, will have 21 vehicles and countless personnel in the Tour’s caravan.

For the 2009 edtion of Le Tour, Champions managers have planned a very aggresive, dedicated marketing and promotions campaign for their 1,000 stores in France, Belgium, Spain, Poland, Greece, Turkey and Argentina.

With Spain being one of this year’s major themes for the supermarket, the chain’s plan is to have the in-store hostesses wearing outfits designed by one of the country’s most famous fashion designers all in hopes of attracting more female customers.

It is estimated that there will be approximately 15,000,000 spectators over the 21 days, spending an average of three euros per day- for a whopping total of 45,000,000 million euros or $63,000,000 million U.S. dollars.

The result will be a significant economic impact for all of the participating countries, cities, towns and boroughs. It is no wonder that over 200 towns in France alone apply to the ASO every year for a spot on the famed Le Tour route.


  –Basking Ridge | May 27, 2009 | By: p9 SportsGroup

Event Presented by: Ricola USA

The established and rising stars of some of the best road cycling race teams, both domestic and international took part in the 4th annual Ricola Twilight Grand Prix in the historic borough of Basking Ridge, New Jersey. The challenging 8 turn, 1.1 mile, spectator friendly circuit snakes through the suburban side streets and up the main road in downtown Basking Ridge. The 44 lap event and race circuit are very demanding of both riders and machines- with its 5 sweeping fast and 3 tight corners that challenge the riders handling skills as much as their speed and endurance.

The temperaturewas a mild 70 degrees with partly sunny skies at the beginning of the race as some 93 riders from about 15 pro and category 1 & 2 cycling teams rolled off the start line. The opening laps pitted Kenda/Inferno racing, Battley Harley Davidson Cycling Team, Canadian Team Planet Energy, Mtn. Khakis Team, Empire Cycling, Kelly Benefit Strategies, Team Team Type 1 and OUCH Pro Cycling Team against one another for about the first quarter of the race.

GP start

Empire Cycling Team briefly led the first few laps before Mtn. Khakis took a turn at the front followed by the Harley Davidson and Kelly riders who struck back taking their team colors to the head of the field. The race was fast-paced and tidy, as the bulk of riders stayed mostly together through the first half. Then the racing action heated up as Battley Harley Davidson made a mini break but was soon caught by the pack. As the last third of the race wound down a handful of riders led by Team Kelley Benefit made another attempt to split and break free but it was short-lived as well.

GP Lee

The tempo was rapid but steady as the pro’s winded their way through some of the narrow streets, inches from curbing and hay bales- the action, swift and intense. The group bent their bikes in- leaning hard left sweeping around Lee Place then a quick cut right on to Hillside Terrace as the tight pack tucked in and drafted up No./So. Finley across start-finish one more time.

 GP Finley

Lap after lap, turn after turn, the 90 plus rider field was whittled down to about 30 with 10 circuits to go. Soon after, team Mtn. Khakis made a solo effort to break away and began to gap the main field by about 15 seconds. But on the penultimate lap the fury of the speeding pack in the final sprint reeled him in and one became 20+ riders flying on the road at over 35 mph- pegged at their absolute limits heading to the final bell lap.

 

GP finish

Up South Finley Street on the main finishing stretch of road- it was Aldo Ino of Team Type 1 and Kazane-brand mounted Eric Barlevav from Mtn Khakis  fighting it out- as the Slovenian Ino nipped Barlevav at the line with Francois Parisien aboard his sleek and swift Argon 18 of Planet Energy Racing team taking third. The 44 lap Ricola GP went by quick- as the riders clicked off lap after lap with speeds touching just over 40 mph in some sections of the course. Thankfully there were only minor incidents that saw only 2 crashes, one being a Champion Systems rider that was relatively unhurt. In the end, the average speed of the event was a very stout 32.2 mph.

Top Three Finishers:

  • 1st place – Aldo Ino | Team Type 1
  • 2nd place – Eric Barlevav | Mtn Khakis Racing
  • 3rd place – Francois Parisien | Planet Energy Racing

Fourth to Tenth Place:

Maxime Vives | Planet Energy
Jonathan Page | Battley HARLEY-DAVIDSON/Sonoma Grill
Clayton Barrows | CRCA/Empire Cycling Team
Cheyne Hoag | Kelly Benefit Strategies
Chad Burdzilauskas | Kenda Pro Cycling
Stephan Kincaid | CRCA/Empire Cycling Team
Ryan Anderson | Kelly Benefit Strategies

GP podium

A big round of applause goes out to all of the riders and teams as well as Ricola, Base Camp, The Store and Liberty Cycle. The racing was great and the excited, cheering fans who lined roads were treated to a unique display of athleticism, determination and passion all rolled into one fast, galant battle of men and their machines. See you in 2010!

Larger/Additional Photos: http://www.p9group.8m.com/photo2.html


 –Basking Ridge, NJ

Part II

For those who may not know, Basking Ridge/Bernards Township is situated in the Pharma belt of Somerset County- which is also the second wealthiest county in New Jersey.

The Bernards Twp/Basking Ridge area is home to the corporate offices of AT&T, Verizon and The United States Golf Association. Basking Ridge boasts its own country club as well, with an 18 hole PGA golf course.

Ridge High School, one of the best rated in the state was ranked second overall in 2007.  There is no doubt that Basking Ridge is a much sought after, desirable community and a nice place to live- just ask any of its 26,000 residents.

untitled1

Quick Stats

Bernards Township is one of the most expensive boroughs to reside within Somerset County, as well as the state. The cost of living is 68.66% higher than the national average.

The median house value is approximately $685,000, with median property taxes just over $9,500 and the median household income above $128,000.

The public school budget rings in at a hefty $84,007,764. The cost per pupil is over $11,000 (24% higher than the state average) with a total student cost of approximately $68,500,000. Which leaves approximately $17,000,000 for expenditures. Salaries, vehicles, athletics, etc. A very healthy budget indeed.

The general tax levy in Basking Ridge has increased a massive 110% in 10 years. Rising over 11% annually, (more than double the cost of living) from $30,128,190 to $66,837,438.

The only aspect that keeps the very beautiful and historic borough from being an exclusive bedroom community is the four thousand plus condominium units throughout the township.

Those 4,000 units have a median price in the neighborhood of $300,000. These more affordable options (evidently to the chagrin of some locals) are approximately half the cost of most single family homes in Basking Ridge.

Who invited you to the party?

The Ricola Race has the distinction of being the only professional sporting event to take place in Basking Ridge and immediate surounding area (excluding the Somerset Patriots Baseball team). This alone should be a fantastic draw for the fast-paced, excitment filled event.

You want reality? The race is the best reality show around, happening real-time, up close and in your face. No other sport allows the spectator to get so close to the athlete- while he or she is competing! Cycling offers unique perspectives and unprecedented access.

Interestingly enough the only other two other major annual events that take place in Bernards Twp., are the Far Hills Race Meeting Steeplechase and the Music at Moorland Farms Summer Symphony. Both of which get a lot of attention and exposure from the local media, surounding townships and presenting sponsors.

It seems as though the bicycle race may not be perceived in the same vein as the equestrian, golfing and symphonic events. But a look at the social and sporting statistics of bicycling tells a different tale.

FYI

Cycling is the second most popular recreational activity in the United States.

Cycling demographics cover three areas of interest. Recreational, Racing and Spectator Events. Like most professional sports the race participation is male dominated. Though unlike most sports, cycling has a very large female recreational and spectator base.

Demographics

grids

  • Cycling is the #1 fitness and health activity among doctors and lawyers over the age of 40.  
  • Cycling is the second most popular recreational activity behind sport walking.
  • 17-million bicycles are sold in the United States each year.  
  • The mean price for a professional racing bike is $3,500.  
  • Household income for 45-49 year old licensed racers. ($95,940)

  Source: Simmons, MRI, USA Cycling Membership, Bicycling Magazine

There is no doubt that the sport of cycling is very popular and attracts a wide array of participants who take part in one way or another.


 -Basking Ridge, NJ

Part I

ricola_grand_big

The 4th annual Ricola Twilight Grand Prix cycling race is set to take place on Wednesday, May 27th in the bucolic borough of Basking Ridge New Jersey.

The elite cycling event attracts a good number of pro and pro-am riders from all over the country including a small contingent of globally based riders as well.

Though not a points paying race for these pro’s and non-pro’s , the large attractive purse of $10,000 in prize money is definitely a strong pull for the 120+ competing riders. Most of whom were already in town for the oldest bicycle race in the country- the 50 mile Tour of Somerville, which will have run its 66th edition on Memorial Day.

The Ricola GP organizers capitalized on the Somerville classic, taking advantage of logistics by staging their race just 2 days after the ToS event. Local bicycle shop Liberty Cycle and its owner/operator, Greg Cordasc was instrumental in bringing the event to the Somerset County borough.

The race takes place in historic downtown Basking Ridge, with the riders passing along the main line of retailers along South Finley Avenue. The circuit layout is key in showcasing the many types of retail stores and services in the borough.

The race course is not the typical “criterium” style course and is regarded as one of the most technical short race circuits in the U.S. It features a 1.1 mile loop that offers a combination of 8 tight and sweeping corners every lap over the 44 mile race distance.

There are plenty of ideal spectating spots where fans get up close and personal- just inches away from some of the best elite riders- sweeping past in excess of 35 mph, which makes it unique and exciting to watch.

small alp horns

The event offers some interesting and fun pre-race activities such a BMX riding and tricks demo, the Bonnie Brae Knights Drum Corp. and the Ricola Swiss Alp horn players. The organizers have made the event appealing not only to cycling fans, but the whole family and all ages as well.

Obtaining the headline sponsor, Ricola USA was a huge ‘get’ for the event, providing visibility, name recognition and a lot of potential market appeal. With such a major sponsor, you would think that the race would be a fairly big attraction for the borough.  After all, it is a professional sporting event.

But apparently that is where that thought ends. It is somewhat painfully obvious that borough officials of Basking Ridge do not exactly embrace the event- for whatever inexplicable or unapparent reasons they may have.

Spectator turn out is decent, but certainly nowhere near its true potential. The racing event has tremendous appeal, but does not yield the bigger, more enthusiastic type crowds at other similar cycling events within the area, such as the Tour of Somerville.

There seems to be a bit of a disconnect between the solid efforts from the promotion of the race and the townships lack of efforts to publicize and market the race- in fact, one could even say they almost seem to undermine it.

(a topic further explained in parts II & III)